Originated from the concept of “Happy-Family Workplace” in earlier days, our Caring Family Culture is manifested in a well-knitted interpersonal caring and support network consisting of the following essence:
7 Artisan Attitudes (7AAs)
1. Work seriously for quality.
2. Bear responsibilities.
3. Be proud of yourself.
4. Respect other artisans.
5. Care people and things around.
6. Inherit craftsmanship. Mentoring followers.
7. Love your family. Learn for improvement.
Our New World Construction Artisan Culture echoes The Artisanal Movement (TAM), a corporate cultural brand of New World Group. It requires each of us to possess unique craftsmanship and artisanal traits, in that the statement of our brand personality could only be delivered by individual artisans through premium products and services.
“7AAs” is an implementation of our New World Construction Corporate Cultural Vision. Composed of elements from self enhancement to craftsmanship, Artisan Attitude no.1 to no.5 is only a basic entry level of good artisans, while Artisan Attitude no.6 (Inherit craftsmanship. Mentoring followers) is a bridge to a higher level of Master Grade. Up to this level we need to be more accommodate and considerate of other family members, which leads to Artisan Attitude no.7 which top the list (Love your family. Learn for improvement). Do remember “We are a family in New World Construction” and share with all family members your professional accomplishments. It is a lifelong journey of learning and transformation to be caring and supportive to our home in New World Construction.